Senior Digital Marketing Manager – PPC

My client, a publicly traded Toronto-based digital MarTech agency is seeking to expand its growing team. The company specializes in advanced advertising solutions, combining proprietary technology with expert-led strategy to deliver high-performing paid media campaigns. With a strong focus on innovation and efficiency, the organization helps businesses streamline and scale their marketing efforts across multiple digital channels.

The team operates from a modern, centrally located downtown Toronto office and offers a collaborative, fast-paced environment, along with professional development opportunities and global exposure.

About the Role

They are currently looking for a Senior Digital Marketing Manager (PPC Specialist) to join a high-performing team in Toronto. In this role, you will lead and optimize paid media campaigns, manage client relationships, and drive measurable results aligned with business goals. This is an ideal opportunity for a data-driven marketer who thrives in a dynamic environment and is eager to make a meaningful impact.

Key Responsibilities

• Manage end-to-end PPC and Search Engine Marketing (SEM) campaigns, including strategy development, execution, optimization, and reporting.
• Analyze campaign performance and implement data-driven improvements to maximize ROI.
• Conduct industry research and stay up to date on digital marketing trends and platform updates.
• Evaluate client websites and recommend strategies to improve performance and conversion rates.
• Develop and present clear, actionable insights and performance recommendations.
• Build and execute scalable PPC strategies across multiple platforms.
• Maintain strong client relationships across North America, acting as a trusted advisor.
• Mentor and support junior team members.
• Oversee tracking, tagging, and pixel implementation across platforms.
• Ensure accuracy and consistency of data across analytics and advertising tools (e.g., GA4, GTM, CRM systems).
• Maintain quality assurance processes and campaign monitoring systems.
• Document workflows and build scalable processes for campaign execution.

Qualifications

• 5+ years of experience in PPC or digital marketing & account management.
• Post-secondary education in marketing, communications, IT, or a related field (preferred).
• Hands-on experience with platforms such as Google Ads, Meta Ads, and Microsoft Ads.
• Strong analytical skills with the ability to translate data into actionable strategies.
• Proven track record of driving growth and optimizing campaign performance across the marketing funnel.
• Excellent client management and communication skills.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Self-motivated, detail-oriented, and highly organized.
• Creative thinker with the ability to work both independently and collaboratively.
• Passion for digital marketing and continuous learning.
• Opportunities for international career growth.
• Supportive, team-oriented culture.

Salt is acting as an Employment Agency in relation to this vacancy.