Sales Manager Exhibition

Job Summary

The Sales Manager is responsible for managing and growing a portfolio of key clients within the exhibitions and events sector. The role focuses on driving revenue, building long-term client relationships, and delivering tailored sponsorship and exhibition solutions. This position requires a consultative sales approach, strong commercial acumen, and the ability to work collaboratively across teams to ensure successful event delivery and client satisfaction.

Key Responsibilities

Account Management

• Manage a portfolio of high-value key accounts with significant contract values.
• Develop and maintain strong, long-term relationships with senior stakeholders.
• Act as the primary point of contact for assigned clients throughout the sales cycle and event lifecycle.

Sales & Revenue Generation:

• Achieve and exceed individual revenue and profit targets.
• Identify opportunities for upselling, cross-selling, renewals, and new business development.
• Convert prospects into long-term clients through effective relationship building and tailored solutions.

Client Engagement & Consultation:

• Adopt a consultative approach to understand client objectives, marketing goals, and business needs.
• Conduct research to gain insight into client industries, trends, and market challenges.
• Develop customized partnership proposals aligned with client objectives and event offerings.

Business Development:

• Proactively identify new sales opportunities within existing accounts and new prospects.
• Build pipelines and develop opportunities into sustainable, long-term relationships.
• Contribute to the growth of the event portfolio through strategic account expansion.

Event Delivery & Onsite Support:

• Attend events and liaise with exhibitors and sponsors onsite.
• Ensure contractual obligations are delivered and client expectations are met.
• Address client queries and resolve issues efficiently during the event period.

Cross-Functional Collaboration:

• Work closely with content, marketing, operations, and sales teams to ensure alignment.
• Share client insights and feedback to support overall event strategy and improvement.
• Contribute to a collaborative, team-oriented working environment.

Market Awareness:

• Stay informed on industry trends, competitor activity, and relevant market developments.
• Regularly engage with industry publications and updates relevant to assigned sectors.

Leadership & Team Contribution:

• Support team initiatives and contribute to overall team success.
• Provide guidance or mentorship to junior team members when required.
• Demonstrate initiative and a willingness to take on additional responsibilities.

Skills & Experience:

• Proven experience in exhibitions, events, sponsorship sales, or B2B account management.
• Strong track record of managing key accounts and achieving revenue targets.
• Excellent communication, negotiation, and relationship management skills.
• Commercially driven with a consultative and client-focused mindset.
• Ability to manage multiple priorities and stakeholders effectively.
• Strong teamwork and collaboration skills across departments.
• Proactive, self-motivated, and results-oriented.

Key Attributes:

• Strategic thinker with attention to detail
• Confident engaging with senior-level clients
• Adaptable and comfortable in a fast-paced environment
• Strong problem-solving and client service orientation
• Team player with leadership potential

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